Another Lei Day, So Let’s Talk Story…

Hi Everyone,

It’s another Lei Day here at the Volcom Pipe Pro, but that doesn’t mean there’s nothing to do…We’ve been busy filming today for a follow up to the New Future piece Volcom Pipe Pro – Sustainable by Design and pulling together a great night at Surfer, The Bar for their Talk Story Series. Hoping to spread the word about some of the sustainability initiatives from last year’s event, plans for this year’s event, and talking points about what the New Future program looks like here at the Pipe Pro in the coming years. Join us if you can, but nonetheless, help spread the word!

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Give Clean Water Update

It’s a Lei Day here on the North Shore at the Volcom Pipe Pro. Doesn’t mean, however, that we can’t share some news from the front lines!

To connect the dots, we have our friend Darrel Larson, founder of Give Clean Water, our Volcom Fiji Pro water partner here on site to do some outreach at the beach park as well as over at Sunset Elementary. Due to the rain and wind, we’re not setting up booths yet, but this update on the sustainable water filter program we supported along with Tavarua Island Resort and Islands Restaurants, is in fine form and worth sharing in the meanwhile.

So nice to see the positive, follow up report. See the full report here.


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Volcom Pipe Pro 2014 – Another Deep Blue Surfing Event


In line with our New Future commitment and in partnership with Sustainable Surf and Sustainable Coastlines Hawaii, we’re proud to announce that the fifth annual Volcom Pipe Pro, an ASP 5-Star World Qualifying Series (WQS) event, will once again be designated as a Deep Blue Surfing Event™.

If you’ve followed our previous events, you might know that ASP (Association of Surfing Professionals) events can earn this award by following a comprehensive sustainability strategy, established by Sustainable Surf and ASP North America, to help reduce the environmental impact of surf contests. According to the strategy, and in line with event tradition, energy, waste, transportation, climate change and community support efforts will be monitored, managed and measured.

In addition to Sustainable Surf, we owe a huge thanks to our friends and partners at: TR3EES, Sustainable Coastlines Hawaii, Throw to Grow, Menehune Water Company, World Centric, Wildlife Works, Pacific Biodiesel, Nathan Peracciny, Waihuena Farms and Give Clean Water. They’re helping to ensure Deep Blue certification criteria is met.

Community support this year comes in the form of a Live Like Sion fundraiser for the Sion Milosky Memorial Fund, and a yearlong Give Back Series campaign raising money for Boys & Girls Club of Hawaii. Additionally, community-oriented travel credits will be purchased for all traveling staff, and efforts will be made to raise additional funds for North Shore Community Land Trust, Boys & Girls Club of Hawaii and Sustainable Coastlines Hawaii, through the Surf Credits website and their Turtle Bay giveaway (that’s right! How about a chance to win six nights for two at the famous Turtle Bay Resort when you donate to support the Turtle Bay Foundation through SurfCredits during the event!).

Learn more about all the event’s sustainability initiatives at and watch the 24-minute film Volcom Pipe Pro 2013 – Sustainable by Design by Nate Peracciny for a recap of last year’s highlights.

Posted in By Derek Sabori, Events, New Future, Uncategorized, Volcom Pipe Pro | Tagged , , , , , , , | Leave a comment

Some Support to the Philippines

When Typhoon Haiyan struck the Philippines in November 2013, we were of course saddened and worried for friends, family and business partners in the area.  While it’s been a few months, we’re hearing that rebuilding has begun, but of course there’s still much to do, and many things to consider. Take for instance, this PRI piece that shows that many are still without homes, and deciding where to rebuild is an issue that is being seriously addressed.

When we decided to send financial support, we reached out to our colleagues on the ground to get a sense of who was making good impact in communities that were most affected. Both groups, nice to know, have a surf root in them, and we’re happy to be able to support the great work they are doing in the Philippines, post Haiyan.

Manila Surfer’s Association and Waves for Water are both reputable agencies that are doing great work, on the ground. There’s still much support that’s needed, so if you’re still looking for a place to send a financial contribution, we’d urge you to consider one of these groups.

Here, too is a little update regarding our donation, from Manila Surfer’s Association:

“To give you an update on our efforts, we were able to purchase roofing materials and chainsaws for a surf town in Guiuan, Eastern Samar. We see these as urgent needs for the people to help rebuild their houses and jumpstart their lives. A couple of representatives from the MSA will be delivering these in the first week of February.”

Embrace Recovery – Best wishes to all our friends in affected areas…

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Industry x Community

By Derek Sabori

Sometimes it takes a network to make things happen. Here’s a nice little story that started when our friends at the Costa Mesa Foundation - providing human & financial capital to initiate and support programs that enhance our community at the grassroots level - reached out to us with a need for a storage container. Upon inquiry, we, in turn, reached out to our network. Ends up, when you know a person or two in the Sustainability Professionals Family (ok, I made that group up), good things like this can happen!

This from Ralph’s, part of the Kroger family:

Ralphs has a long standing commitment to serving the community in Southern California for over 140 years. When recently approached by the Volcom team to provide needed storage space for the Costa Mesa Foundation, Ralphs was honored to be able to support their amazing work. Ralphs leveraged a relationship with their international shipping line, Hanjin, to secure a container for donation, and Hanjin delivered the container via container ship to the Port of Long Beach. Ralphs then secured pick-up and delivery of the container to the Foundation. It is a great example of a strong public/private partnership for the betterment of our community.

About Ralphs

Ralphs Grocery Company was founded in 1873 and currently operates 230 supermarkets and 88 in-store pharmacies from its headquarters in Los Angeles. Last year, Ralphs contributed more than $6 million to support education, hunger relief, women’s health and local nonprofit organizations in the communities served by the company’s stores. Ralphs is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation’s largest food retailers, based in Cincinnati, Ohio. For more about Ralphs, please visit our web site at

Many thanks to Ashley White, Logistics Sustainability Manager at Kroger, for helping us make this happen. The Costa Mesa Foundation will be using this container to store equipment for their grant-raising, community-serving Concerts in the Park event, taking place every July.

Getting the approval for a donation is just the beginning...


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Elena Hight and REPREVE Help X Games Aspen #TurnItGreen

Yes! Volcom Team Rider, Elena Hight making news as as brand ambassador for REPREVE, recycled fibers. Keep an eye out for more and more recycled fibers in future Volcom products! For now, search ‘Repreve’ at

GREENSBORO, N.C. – Jan. 7, 2014Unifi Inc.’s (NYSE:UFI) REPREVE® brand will return as the official recycling sponsor of ESPN’s X Games Aspen, which will take place Jan. 23 to 26, 2014. REPREVE will help make X Games Aspen greener by turning more than 100,000 recycled plastic bottles into ESPN course signage and lanyards, as well as REPREVE-based merchandise such as shirts and beanies. REPREVE is also launching a consumer-driven #TurnItGreen™ campaign that will focus on education and engagement around recycling and REPREVE.

A highlight of the event will take place on Saturday, Jan. 25, when REPREVE will help X Games Aspen turn the SuperPipe green during the Women’s SuperPipe Finals.  Thousands of lime green REPREVE beanies will be distributed to fans, each made with six recycled plastic bottles.

“We are lining the SuperPipe with our iconic REPREVE green beanies during the Women’s SuperPipe Finals to raise recycling awareness,” said Roger Berrier, president and chief operating officer of Unifi Inc.  “Our goal is to educate and create change through the #TurnItGreen campaign.  Once consumers recognize that every bottle recycled can help turn everyday things greener, we believe they will realize the difference they can make and become more emotionally invested in recycling.”

Women’s SuperPipe professional athlete and two-time Olympian, Elena Hight, will return as brand ambassador for REPREVE.  She will help drive awareness about recycling through collaborations with REPREVE and modern lifestyle apparel brand, Volcom.  This year, her competition jacket by Volcom will be made with REPREVE, using 50 recycled bottles. Hight has collaborated with Volcom and REPREVE to design exclusive REPREVE-based T-shirts, which will soon be available through and

“With warmer winters and less snow, I see first-hand the changes in our climate and the outdoors,” said Hight. “Working with REPREVE gives me the opportunity to help drive change.  It’s so cool to help design products made with REPREVE, because I know I’m doing my part and hopefully encouraging others to do so as well.”

Hight will be featured in a television advertisement showcasing the REPREVE brand on ESPN during X Games Aspen, as well as special on-air segments where she’ll discuss how REPREVE and ESPN will #TurnItGreen.  She will also be available at the X Games Aspen Team ESPN tent at the environmentality table on Sunday, Jan. 26, from 1 to 2 p.m. MST, for autographs and photo opportunities with fans.

For more information on REPREVE, please visit, or visit the REPREVE Facebook page To learn more about REPREVE onsite at X Games, please visit the X Games Aspen environmentality table at the Team ESPN tent.


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Movember 2013 – It’s a Wrap!

By Team Captain, Derek Sabori

All Good, Mo' Worries...

Well, mo’st all the mos are gone – save one (yep, still rockin’ it. Don’t ask me why, I don’t have a good answer) – and so it’s with pleasure that I announce our earnings & winners of this year’s Movember Team Volcom US.

We ended up being 19 members strong, and had a great time raising funds (almost $3K!) and awareness for Men’s Health initiatives. This was our 4th year putting a team together and each year the competition gets harrier as we have a little battle to see who on the team can raise the most funds,  who acted as the best ambassador, and – sort of the king of them all – who had the best Mo!

Have a look at our entries for Best Mo, as well as the photos of our winners. A sincere thanks to all those that supported us, and if you’re still looking for a last minute donation outlet, you can check out our Movember Team page here. Big congrats to our winners!

Mini With His Winnings - Mo'st Funds Raised, Best Ambassador


Dustin - Voted Best Mo

Almost Hit the 3K Mark!

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Giving Jeans a Chance in Tokyo

By Eddie Miyoshi President, Volcom Japan

Its early Saturday afternoon and I’m on the bullet train back from the Osaka Give Jeans a Chance! Once more a humbling moment for Volcom! Giving back to the Community and continuing to bond those relationships, as well as building the respect of the community.

Volcom Japan, Volcom Osaka and the Regulator Crew gathered over 13 plus huge boxes of Jeans and Jackets for the homeless in Nishinari Kamagasaki area of Osaka.

With the help of the local homeless shelter/ kitchen, we were able to clothes well over 600+ homeless with donated Jeans and jackets in the opening months of the colder part of the year. It humbles me to see how exponentially the homeless community has grown in Japan. Especially among the older generations, whose defeated thoughts of lifetime employment has changed with the times.  It was also inspiring, to watch this nervous wide eyed young crew of 17-25 year old surfer, snowboarder, and skater volunteers transform from intimidated, to chatty, laughing and mingling with the community of homeless…This was again such a great event! It did the community right, educated the young generations and it all ended with bunch of thank you’s from both ends! Thank you Regulator Crew! Volcom Osaka, Hosomi, Sano and all of you that donated and participated!! More pics here.


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Volcom x Patagonia Beach Clean Up Collab – Chiba, Japan

Ichinomi, Chiba

In Japan, we recently partnered up with Patagonia and held our first cooperative beach clean up at popular Chiba beach. Essentially it is a Volcom x Patagonia ‘Adopt-a-Beach’ program where we’re working with local shops, and eventually, local environmental groups to organize family events, BBQs and beach clean ups at local surf spots.

The hope is not only to clean up the beaches, but also to provide a fun and educating opportunity for all those in attendance. Participants were enticed with free product and a limited edition Volcom x Patagonia Beach Clean Up tee!

Here’s how the day unfolded, as told by Volcom Japan President, Eddie Miyoshi:

What a wonderful day! Flew in from LAX to Tokyo, Slept 5 hours, woke up, took a wonderful drive, on a sunny day, up the Coast, and straight to Chiba to meet up with my dear friend Fuji Katsumi (International Marketing Director of Patagonia) for the 1st Volcom x Patagonia Beach Cleanup!

The day was epic, and could not have gone better!! The month has been super cold, but today the weather warmed up to mid 70`s for the event. So many attendees! Kids, Families, Volcom and Patagonia riders, local shop owners, Surfrider directors, Full Circle members, Volcom and Patagonia employees, Such a great gathering!

We got together with a Local Surfshop CHP and the Patagonia Chiba store and managed a 2-prong attack and met in the middle. Best vibes ever!! The best part was the constant buzz!  People were stoked on the Volcom and Patagonia joint venture!

Definitely looking forward to more events!



Posted in By Derek Sabori, Events, Give Back Series, Industry News, New Future, V.Co-logical Society | Tagged , , , , , , , , , , , | Leave a comment

Give Back Series – Loloma Foundation

Bula! Earlier this month, Big Tony and his wife were on hand at Loloma Foundation’s annual fundraising event called Voices for the Village. Held this year at the beautiful Rosecroft Estate in Point Loma, the evening was a chance for the Foundation to celebrate the work they’ve done this year as well as to raise funds for the great work they’ll continue to do in Fiji.

As you’ll remember, one of our Give Back Series partners for the Volcom Fiji Pro is Loloma Foundation - a group whose  mission is to support the medical and dental systems in the South Pacific. In operation since 2001, they have treated more than 50,000 patients. This is our second year supporting their work and thanks again to the purchases you made of our Volcom Fiji Pro event merchandise, we were able to donate a check for $1,750 as well as products for their silent auction. We’re sure it will be put to great work.

Many of you also purchased Surf Credits to help benefit Loloma Foundation, so thanks for that too!

Vinaka, Vinaka vaka levu!

All Photos Courtesy of Loloma Foundation



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