The turn of the year brought in a lot of new things for us and amid the transition to a new CEO was a re-tooled Company Mission to include an increased focus on sustainability.
As you’ve read here, since 2006, we’ve offered a range of products under the V.Co-logical Series collection, contributing 1% of the sales to environmentally focused non-profits, thanks to our 1% for the Planet membership. These days, however, we’re digging deeper with a very specific strategy that is uncovering what it means to truly offer products and run a business who’s environmental impacts are lessened. It’s called an Environmental Profit & Loss (EP&L).
An EP&L, as introduced first by our sister company PUMA in 2010 and committed to by Kering, our parent company, is a means of placing a monetary value on a company’s environmental impact along the entire supply chain of a select set of products. And as 2013 began, so did our first forays into our initial EP&L for our apparel products which will be a part of the Kering group EP&L to be published in 2016.
Supply chain scrutiny is one part of our comprehensive approach and included in our 3-year sustainability plan are additional goals to be reached by 2016:
- Reducing our carbon emissions, waste and water usage by 25%
- Ensuring there is no PVC in any of our collections
- Sourcing paper and packaging items sustainably from recycled sources and/or certified well-managed forests
- Increasing the amount of sustainable materials and processes in all our product mixes
- Certifying major surf events as Deep Blue Surfing Events™ (Be sure to check out our Volcom Pipe Pro report here!)
- Continuing Give Backs to community-based programs
There’s still so much work to be done, but we’ve spent a lot of time instilling our sustainability principles into the DNA of the company. The building blocks and the blueprint are there. Now it’s time to execute…