EMPOWERING. In 2012, after being awarded as one of the three winners of the Kering Foundation’s Social Entrepreneurs Awards, the organization in in Tirua, Chile called Relmu Witral was introduced to us. After a few conversations, we took on a mentorship program with them in the hopes of bringing awareness to the empowering work they’re doing near the northern border of Chilean Patagonia .
The aim of the group is simple: Improving the economic empowerment of Mapuche Lavkenche women in Chile while preserving the ancestral & cultural weaving know-how of the region.
UNIQUE. Each of these beanies is hand made by one of the 135 members of the association who came together in an attempt to prevent their ancestral craft from disappearing. The women who joined forces in 2003 called their association Relmu Witral meaning Rainbow Loom – that’s what you get, a rainbow assortment from the hand made, hand dyed nature of each beanie.
MEANINGFUL. When you support this cause, you’re helping to continue the empowerment of a group of women coming together to make a difference for themselves. You’re also supporting the concepts of 100% hand made, cultural heritage, and fair trade certified.
ANYTHING BUT SIMPLE. Sure these beanies are 100% hand made, in a small village, thousands of miles away. But keep in mind it’s all by Mother Nature’s playbook: The ladies shear the sheep when the time’s right, wash the wool and prepare it. Depending on what’s in season, the products of Relmu Witral are dyed with local plants and herbs. Finally it’s time to spin and weave – seems simple enough. But it’s long and hard work, dictated by nature’s fluctuations; anything but simple.
Please enjoy these hand-made, certified Fair Trade beanies made by the ladies of Relmu Witral and learn more about their story and additional products at www.relmuwitral.cl.
Learn more about the Kering Foundation here.
Details on these locations can be found at www.volcom.com/store.