All in the Family…

Kering Sustainability 2014 from Kering on Vimeo.

So glad to hear that the work we’re doing, as a group, is getting noticed :)

And what an opportunity to be a part of a Group that has such a commitment to Sustainability and a belief that “sustainable business is smart business.” For us, it’s an amazing set up – Kering offers support in ways we likely couldn’t do on our own – the EP&L, being the first thing that comes to mind. The network of sustainability leads at all our sister brands, and the sustainability management and technical expertise staff based in Paris is world class (did I mention our sustainability lead at Kering is Dr. Helen Crowley, the company’s Ecosystem Services and Biodiversity Specialist?).

Have a look at what the Group is up to as of 2014. We’re so excited to be a part of this journey…

Posted in By Derek Sabori, New Future | Tagged , , , , , | Leave a comment

Staying True to This During True to This…

Posted, But Understandably (and Occasionally) Overlooked

Wow! What a night…on Saturday, March 1st, we hosted the global premier of True to This for nearly 5,000 of our closest friends. The movie was (is) epic, and on hand were team riders, retailers, employees, and everyone in between. With an event like this comes, as you can imagine, impact…We’ve learned from Volcom Pipe Pro events and wanted to manage the footprint as best we could, but let me tell you…being sustainable-minded at a party like this is quite the task!

Hats off, though to Reid, Tyler, Kris and the others who had a hand in ensuring that we stuck to the guidelines we put out for ourselves. Lots of lessons learned with each event like this, but I’d say we did alright…Here’s a snapshot of what went right and what went wrong:

The Good:

Food & Beverage: 

Our food vendor partners Pizzanista and TK Burgers were right on point: TK served their burgers in a compostable, bagasse sugar cane pulp based clamshell. We didn’t have compost access, however, so these went to landfill. Kudos to them, however, for their choice. Also to the trash – chip bags. Pizzanista served on pizza boxes and paper plates – also for landfill, but minimal impact.

Drinking water was provided via tap, thanks to MIZU and their portable filtration unit (thanks guys!).

Cups – We chose a #1PET plastic cup for beverages. Reason – we had our waste partner Waste Management behind us to ensure we had a recycling afterwards. My estimate, 75%-80% of the cups used went to our Single-Stream recycle bin.

Food Scraps – We tried. We had 5 Food scrap recycle bins on location, but honestly, they weren’t effectively used. This was intended to feed Waste Management’s Organic Waste Program.

The Bad (or the Not as Good):

While we had recycle bins at all corners of the event, I’ve gotta be honest, it was tough managing it through the night. Thankfully, we had a “Green Team” in place and at the end of the evening, we did a recon mission, rounding up the plastics, bottles and cans for recycling. Here’s the kicker though…many of those bags ended up in our general waste bins! Not to fear, though…that’s when it’s time to dive in and get dirty!

We suited up and pulled the said recycling bags out of the waste bins, and filled a 4 yard dumpster.

The food waste program didn’t go as planned – we sent the food wast bins back, empty :(

The plastic cups – while I’m glad these were recyclable, it sure is a drag to see so many of them…Lots of beer, lots of cocktails = lots of cups.

In the end, I was happy with our diversion rate, but we can still get better. If you’ve got an event of this size planned focus on your wares, and on communicating with everyone that will have a hand in clean up. The key is getting participants to separate throughout the night – I’m open to suggestions if you have a solution for that when throwing a 4,000+ rager ;)

This Many People Means That Much Trash (Recycling!)

Wrong Bin! Recon Mission..

End Result

About True to This:
March 1st, 2014 – Volcom HQ, Costa Mesa, CA: Volcom Kicks off the “True To This” World Premiere Tour with a massive event at the Costa Mesa headquarters.

When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released “Alive We Ride” in 1993: a film documentingthe raw excitement and spontaneous creativity inherent to the lifestyle. Twenty-one years later, with the release of “True To This”, Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, “True To This” is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.

An epic film deserves an epic party and not even the torrential rains, thunderstorms and power outages could stop that from happening. An estimated 5000 people showed up to get a first look at the film, party with the volcom team and rock out to the sounds of Dahga Bloom and Church of Sun. Five hours and 50 kegs later just about everyone agreed it was one of the best premieres they had ever been to. If you missed it there is a good chance you can catch the film at a tour stop near you! Check out volcom.com/truetothis for a full list of premiere locations and pre-order your limited edition “True To This” Box Set!

Posted in By Derek Sabori, Events, Industry News, New Future, Not Simple | Tagged , , , | Leave a comment

Give Clean Water – From Fiji to Oahu

What was a Fiji-oriented, clean water organization doing at the Volcom Pipe Pro, you ask!? Let’s get the update from the non-profit’s founder, Darrel Larson:

Looking back on the 2014 Volcom Pipe Pro, there were a lot highlights for Give Clean Water. It was great to share with the world, the great partnership between Volcom and Give Clean Water, and our mutual commitment to sustainability.

Each day the contest ran, Give Clean Water gave live water filter demonstrations for contest attenders, and got to talk about the great contributions Volcom has made to the country of Fiji. Here’s a summary of those highlights:

Before 2012, the Fijian villages of Momi, Nabila, Yako, and Cuvu, all suffered from frequent cases of diarrhea and other water borne diseases due to contaminated water supply. In 2012 and 2013, during the Volcom Fiji Pro, VolcomTavarua Island, and Island’s Restaurants came together to donate water filters to each of these villages representing 272 families…nearly 1500 people.

Give Clean Water and the Ministry of Health followed up with every family on a monthly basis, re-educating them on the importance of using and cleaning their filters every day, and documenting changes in health. We’re happy to say, that to date, in 100% of these villages, there is clean, bacteria free drinking water in every home. There have been no outbreaks of water borne sickness in any of these villages!

Meanwhile, at the Volcom Pipe Pro:

In addition to the daily demos at the booth, Give Clean Water was able to give a sustainable clean drinking water assembly to the students and teachers of Sunset Beach elementary school. Volcom has really made a major impact on this school, donating tens of thousands of dollars towards improving the education of the children. During the assembly, kids were taken on a geographical journey to the islands of Fiji, and saw first hand, the rural water problems that exist.

The kids learned many ways in which drinking water can become contaminated, and learned how Volcom has partnered with Give Clean Water to provide a sustainable clean drinking water solution for 4 villages and 2 schools. 

The assembly was on Finals day of the contest, so after school, many of the kids came across the street to watch the finals. Tons of kids stopped by the Give Clean Water booth because they wanted to take their turn filtering dirty water through the water filter system they had just learned about! They asked lots of questions and were excited about how they could be a part of changing people’s lives in Fiji.

The Give Clean Water booth was right next to the Sustainable Coastlines Hawaii booth where kids got to learn about keeping their beaches clean while reducing plastic usage. From the booth traffic, our futures are in good hands with these kids who share a passion for a sustainable future!

 

Posted in Events, Give Back Series, New Future, Volcom Fiji Pro, Volcom Pipe Pro | Tagged , , , , , , , , | Leave a comment

Baker x Volcom Prep – Green Team’s On It!

Alright – while it’s a match made in the gutter, it doesn’t mean the waste (er, I mean valuable leftovers) have to end up there! Stoked on the delivery we just got today from our New Future partner Waste Management. Thanks to the abundance of recycle bins and food waste bins, we’re shooting for our “lowest-amount-to-landfill” at an HQ event yet! Thanks to Pizzanista and Free Range LA for sticking to our Styrofoam-free and recyclable guidelines.

Another thanks, yet to our 5-person Green Team. They’ll be on point to ensure things are going well and that at the end of the night, the recycling program is in tact and that things are getting to where they need to be!

If you didn’t know about it, here are the details: www.volcom.com/events/bakervolcom-collab-launch-party.

If you’re coming out to the party – here’s the deal: Your drink cups and cans go in the white box, your food leftovers and wrappers go in the green bins. Whatever’s left (ie cig butts!) go in the landfill bins…Have fun!

Dirty Job, But Someone's Gotta Do It

Follow The Instructions, No One Gets Hurt :)

See You There!

Posted in By Derek Sabori, Events, New Future | Tagged , , , , | Leave a comment

Elena Hight x Repreve Collection

Stoked to show off this collection in partnership with Elena Hight. There’s still lots in development, but for now, you can get your hands on these tees designed in collaboration with the X Games rock start!

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Volcom Pipe Pro x Sustainability – It’s a Team Effort

Hey Folks,

It’s day 2 of the Volcom Pipe Pro, and if you’re lucky (or sneaky) enough to be able to watch it today, you’ll know that 1.) It’s Pumping! and 2.) The New Future team got some nice plugs earlier for the sustainability efforts going on again at this year’s Deep Blue Surfing Event.

As anyone working towards a more sustainable future knows, you don’t go it alone. It’s a TEAM effort, and we’d be nowhere without the great team that’s on the ground on the North Shore or without our partners on the mainland. Big thanks to them all! Check out the New Future commercial reel for a 30 second blast of each of them and their message:

Posted in By Derek Sabori, Events, New Future, V.Co-logical Society, Volcom Pipe Pro | Tagged , , , , , | Leave a comment

Volcom Pipe Pro 2014 – Day 1 and the Sustainability Team Kicks Into Action!

By Jen Homcy

Thanks Surfer, the Bar for Hosting our Sustainability Talk

After 4 lei days, Day 1 of the Volcom Pipe Pro was finally on!  We had just presented an evening of “Talk Story ” at Turtle Bay’s “Surfer – The Bar” with Dave Wassel, Alex Gray, and myself where we showcased Volcom’s film “Volcom Pipe Pro – Sustainable By Design” by Nathan Peracciny. The timing could not have been better. With so much anticipation and all of the new attention being given to Volcom’s sustainability efforts, we were very excited to get started!

We have a few new things for this year and a new partnership!  The VPP 2014 has now officially partnered with Sustainable Coastlines Hawaii.  This partnership is so exciting because it expands our outreach efforts to raise awareness and create action surrounding the marine debris issues of the Pacific as well as the Japan Tsunami Debris.

Welcome Friends!

Kahi Pacarro and his team are onsite working hard to divert waste, educate beach goers, and participate in the surfing community! We also have a new volunteer who travelled all the way from Japan to help.  Munetoyo Tanaka “Tanaka San” took day 1 very seriously, diving right in and sorting through the “Lei Day” waste at the Waihuena Farm.  With “Wilbur” the pig, “Bucko” the rooster and all the ladies (hens) by his side, waiting for an opportunity to snag a watermelon rind or some rice, Tanaka dug through trash bags making sure that we got all of the organics and recyclables sorted from the trash!

Big Thanks to Rexann Dubiel’s 4th Grade Class at Sunset El - These are Epic!

We also partnered with Rex Dubiel’s Sunset Beach Elementary School fourth grade class to make custom mugs for all of the Volcom and ASP crew.  The kids painted crew names and the message “Love The Ocean” on coffee mugs with sea creatures, surfboards, and waves.  The mugs are being used and “reused” to help reduce our coffee cup waste.  Dave Wassel says “This is the best thing ever… I LOVE IT”

The day shaped up nicely with beautiful weather, and although the swell decreased in the afternoon, everyone had a great day.

We successfully diverted 77 pounds of World Centric compostables, 149 pounds of food waste, and 66 pounds of recycling.  The generators ran smoothly on locally produced biodiesel made from recycled cooking oil by Pacific Biodiesel, water bottles and Menehune Water refill stations were in full effect, and those coveted coffee mugs were being refilled all day!  Last year’s banners were not only repurposed into reusable totes, but this year we have iPad and iPad mini cases and much more in sustainable merchandise!

See you on Day 2 – look for more updates from the contest and the farm as we continue to produce the “Greenest Surfing Contest in the World!”

VPP Goodie Bag - Repurposed Vinyl + Hawaii Give Back + Reusables

Our Green Team - Couldn't Do It Without 'Em!

Rock Star (thanks Jen!)

On Site Activation With Give Clean Water and Sustainable Coastlines Hawaii

Not Much Left For Landfill When We're Done With It

Thanks For the Help Tanaka-San!

Photos by Nathan Peracciny, Darrel Larson, and Derek Sabori

More details on the event’s sustainability efforts at: volcompipepro.com/contest-guide/new-future

Posted in Events, New Future, Reduce, Reuse, ReVOLCOM!, Volcom Pipe Pro | Tagged , , , , , , , , | 2 Comments

Pipe Pro is On and So’s the Surf Credits x Turtle Bay Giveaway!

Well, the wait is over! Day one of the Volcom Pipe Pro is underway and what better day than to today to head over to Surf Credits.org and join us in supporting the Boys & Girls Club of Hawaii while giving yourself a chance to win a 5 night stay over at the North Shore’s famous Turtle Bay Resort!

The Boys & Girls Club of Hawaii  - Where great futures start! Boys & Girls Club of Hawaii (BGCH) has been a cornerstone of the community since opening it doors in 1976. They currently operate 7 Clubhouses, 3 Harry & Jeannette Weinberg Teen Centers and 2 Outreach Sites on Oahu and Kauai. Serving over 14,000 youth, BGCH provides a safe, structured and positive environment for young people after school, during holidays and on summer vacation.

Posted in By Derek Sabori, Events, Give Back Series, Volcom Pipe Pro | Tagged , , , , , | Leave a comment

Another Lei Day, So Let’s Talk Story…

Hi Everyone,

It’s another Lei Day here at the Volcom Pipe Pro, but that doesn’t mean there’s nothing to do…We’ve been busy filming today for a follow up to the New Future piece Volcom Pipe Pro – Sustainable by Design and pulling together a great night at Surfer, The Bar for their Talk Story Series. Hoping to spread the word about some of the sustainability initiatives from last year’s event, plans for this year’s event, and talking points about what the New Future program looks like here at the Pipe Pro in the coming years. Join us if you can, but nonetheless, help spread the word!

Posted in By Derek Sabori, Events, Volcom Fiji Pro | Tagged , , , , , , , , , | Leave a comment

Give Clean Water Update

It’s a Lei Day here on the North Shore at the Volcom Pipe Pro. Doesn’t mean, however, that we can’t share some news from the front lines!

To connect the dots, we have our friend Darrel Larson, founder of Give Clean Water, our Volcom Fiji Pro water partner here on site to do some outreach at the beach park as well as over at Sunset Elementary. Due to the rain and wind, we’re not setting up booths yet, but this update on the sustainable water filter program we supported along with Tavarua Island Resort and Islands Restaurants, is in fine form and worth sharing in the meanwhile.

So nice to see the positive, follow up report. See the full report here.

 

Posted in By Derek Sabori, Events, Give Back Series, New Future, Volcom Fiji Pro, Volcom Pipe Pro | Tagged , , , , , , | Leave a comment