All summer long, they’ve been sitting in your closet while your boardshorts and bikinis saw all the action. Well, there’s more then just a change of weather in the air…’Tis the season for Giving Jeans a Chance!
Last year, with the help of Coastal Edge, you, our retail partners and our global Volcom family, and in partnership with National Coalition for the Homeless, we collected and distributed almost 35,000 pairs of jeans to those in need in multiple communities scattered across the globe. This year we’d like to do the same, and we’re challenging you to rise to the DIY (Do It Yourself) challenge!
Here’s the deal:
We give you the tools; you hold and promote your drive.
That means, you collect jeans in good, wearable condition, donate them to a local homeless shelter/service provider in your area, and then post and tell us your story with words and pics or in any other form you see fit. Post it on any & all of your social media outlets tagging Facebook.com/GiveJeansAChance and/or posting to Instagram and/or Twitter with #GJAC. Visit Facebook.com/GiveJeansAChance to stay up to date on the latest developments across the National Give Jeans A Chance community.
So, as you embark on your journey, please send in your stories! We’re keeping count and we’re hoping to at least match (if not beat) the nearly 35,000 that we collected last year with your help.
And if doing good weren’t enough, tere’s an added benefit…Best story gets a $1,000 grant donated to a youth related non-profit or a homeless shelter of your choice…AND, the campaign organizer wins a $1,000 (retail value) worth of Volcom products! Runner up, gets a $500 grant donated to a to a youth related non-profit of their choice.
Go to Volcom.com/givejeansachance, click the “Start Your Own Campaign” link and download your promotional tools. The following items are available for you:
8×12 Give Jeans a Chance Announcement & Drop Location Print-Ready Poster
11×17 Give Jeans a Chance Announcement & Drop Location Print-Ready Poster
GJAC JPEG to post/share with your local community
Some basic guidelines (official rules here): You can collect jeans as often as you’d like, but to be eligible for the contest, all GJAC Stories must be emailed to us at firstname.lastname@example.org by 12:00 am, PST, Jan 1st, 2013. That means, get them in before the New Year!
Our esteemed GJAC Community here at Volcom HQ along with our friends at National Coalition for the Homeless will vote on winning entries, and the winner will be announced on Friday January 25th on our Give Jeans a Chance Facebook page and elsewhere.
Good Luck with your Good Cause!