V.Co-logical Series: Focused on a Critically Endangered Species

This just in! The products from our V.Co-logical Series x SOS (a Marquee 1% for the Planet partner) program have just landed. Have a look here!

Look For This Sticker

Through our V.Co-logical Series and in collaboration with Volcom Indonesia we’re proud to announce a partnership with Sumatran Orangutan Society (SOS). Above and beyond the standard 1% for the Planet, 5% of sales of the gold and oxford Orangutan print from this season’s V.Co Loves collection will go directly to this UK based organization doing amazing conservation and educational work revolving around the critically endangered Sumatran Orangutan.

We’re so inspired by the awareness and education that SOS (Sumatran Orangutan Society) delivers on behalf of the Orangutan. The constant reminder that both habitat loss and poaching are pushing them towards extinction is something we need to keep front of mind because once we lose any creature on this planet, there’s no going back and we really have no idea what real effect that will have on our long term well-being.

In fact this program was so motivational, that it has inspired a documentary highlighting what we learned and experienced through the process. Last year, members from our design team hit the road with Mark Samuels  – independent director and producer – to meet with SOS staff on the ground in Indonesia to get a first hand glimpse of what Orangutans are like in the wild and to learn about the jeopardy they are facing (more here on the Volcommuity Blog).

Orangutan Print in Oxford

Unfortunately, most research data shows that there are less than 7,000 orangutans remaining in the wild with most of them getting pushed into smaller and smaller areas of concentration. Experts have suggested that they could be the first Great Ape species to become extinct in the wild – not good!

Something we’ve learned from SOS is that the orangutan is one of our closest relatives in the animal kingdom, sharing 96.4% of our DNA! We’re hoping that with this partnership, we can help raise funds and awareness for SOS, and that we can remind people that it’s important to stay up on the state of our environment and on the animals that depend on it (many of which are much more closely related to us than we may have known!). The health of our planet relies on strong biodiversity, so please take time to learn about what’s happening here at orangutans-sos.org/orangutans/crisis

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Details of the Orangutan Print in Gold

 

Learn more about SOS here, and be sure to stay tuned for the launch of the full documentary The Last Orangutans.

This entry was posted in By Derek Sabori, New Future, V.Co-logical and tagged , , , , , , , . Bookmark the permalink.

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