Summer Daze – 2014!

Once again Volcom East has partnered up with a local Non-Profit organization out of St. Augustine, FL (Keepers Of The Coast) for our 4th Annual “Summer Daze Beach Clean-Up Series in the Jacksonville and St. Augustine areas of NE Florida. We set up in 5 locations around St. Aug on Saturday, July 5th (The Daze After) and gathered over 150 volunteers that collectively picked up 10,218 cigg butts off of our local beaches along with close to a 1/2 Ton of trash.

We gave out a pair of Volcom Highwear to the first 50 at each event and awarded a pair of our Mod-Tech Boardies to the person who picked up the most cig butts. Our Winner picked up 850 in a 1 hour time period! Goes to show how much our beaches need the spark of these events to get people to understand how important it is to keep them clean.

Stoked we could get the word out through the local papers with a Sunday paper story on the event, two local news channels coming out to cover the event and broadcast them during the evening and late news with our set-up showing :)

Thanks to some of the local outlets that covered the event:

We have one event left for the year on August 2nd in Jacksonville Beach, FL (Volcom East Backyard!)

Get out and join one of these if you can.

PS. A boat load of pirates showed up, too!

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World Oceans Day Hawaii Wrap Up

Yarn Art

Just came off a great weekend celebrating World Oceans Day Hawaii with our friends and event founders, PangeSeed! We were lucky enough to have a sponsorship role and were very happy to be able to premiere the new, soon to be released film by Nathan Peracciny called Sustainable by Design, a look at the New Future stories behind the Volcom Pipe Pro 2014.

Art Show

The event kicked off with a beautiful art exhibition called Sleep With the Fishes featuring the works of Olek and Kozyndan on Friday night and then went into Film Festival mode all weekend long. Saturday night featured the very inspiring movie Revolution by filmmaker Rob Stewart and offered a Q&A by way of Skype with the time difference keeping the activist up into the early morning hours – great opportunity, though, to hear the insights of the film’s ambassador. All the films that were featured are worth learning about and watching if you get the chance.

Sunday was our day, and I was so honored and excited to premiere the story of the story behind the Pipe Pro this year. Nathan did an amazing job connecting the dots for us and I was joined by the people without whom, the New Future story would not be possible. The discussion panel consisted of an All-Star line up of:

  • Kahi Pacarro, Executive Director, Sustainable Coastlines Hawaii
  • Jim DiCarlo, Founder, Each One Teach One Farms / The Bokashi Bucket / Throw To Grow
  • Jen Homcy, Foundwood Founder, Founding Partner, TR3EES Sustainability Strategies
  • Maureen Purington, Clubhouse Director, Boys & Girls Club of Hawaii – Windward
  • Dave Wassel, Volcom Pro Surfer, Hawaii Ambassador
  • Jason Shibata, Volcom Team Manager, Hawaii Ambassador
  • Tai Van Dyke, Volcom Pro Surfer, Hawaii Ambassador

We had a great discussion regarding community, activation, coastlines, sustainability, surfing, and next year’s Volcom Pipe Pro. Big thanks to all of them – what a privilege to moderate such a talk.

WODH Founders Tre' Packard and Akira Biondo

Happy to Have This Team on My Side

Art for the Seas

WODH x ART

The Reason for WODH

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Volcom Japan – Full Circle Event

A Report from Eddie Miyoshi, Volcom Japan

On May 6 Volcom, Patagonia and Full Circle once again sponsored a surf for disabilities event for those in wheel chairs to experience –  Another amazing event!

The beach was packed with families, kids, legend riders, as well as young chargers! This year we had our first 72 year old blind participant, first time on a board, stood up with exhilaration!

Great vibes and great for the community!

In addition this weekend, Full circle flew in Christian Otter Bailey to do a little wheel chair skate and surf demo in Japan, to encourage the kids and local community.

Complete with a full Japanese camera crew and hosts  for a national network broadcast they followed the crew for a week at the skate park and on the beach. Was great to get this kind of exposure for the program on National TV here. They even did a section of the team shopping the Volcom Odaiba store! It was amazing! Big thanks to Otter and Kojimasan for setting this up and making it happen!

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World Oceans Day Hawaii x Sustainable by Design



By Derek Sabori We are so looking forward to the world premiere of Nathan Peracciny’s new Sustainable by Design feature – a look at the sustainability story behind the Volcom Pipe Pro. If you’ve already seen last year’s 24 minute piece, you know this one won’t disappoint.

Speaking of not disappointing, check out the line up at World Ocean’s Day Hawaii being put on by environmental non-profit PangeaSeed and the Honolulu Museum of Art. The multimedia event aims to connect local marine conservationists, filmmakers, scientists and ocean enthusiasts to share their knowledge and passion to inspire a new generation of ocean stewards. The event, held June 6-12, features a film festival, art exhibition, Sea Keiki Fun Zone, guest speakers and panel discussions…one of which will be a big group of our friends!

After the premiere of the Sustainable by Design film, on June 8th at 12pm, I’ll be moderating a panel discussion (aka a ‘Talk Story”) with some of the islands strongest sustainability leaders, community advocates, and athletes:

  • Kahi Pacarro, Executive Director, Sustainable Coastlines Hawaii
  •  Jim DiCarlo, Founder, Each One Teach One Farms / The Bokashi Bucket / Throw To Grow
  • Jen Homcy, Foundwood Founder, Founding Partner, TR3EES Sustainability Strategies
  •  Maureen Purington, Clubhouse Director, Boys & Girls Club of Hawaii – Windward
  • Dave Wassel, Volcom Pro Surfer, Hawaii Ambassador
  • Jason Shibata, Volcom Team Manager, Hawaii Ambassador
  • Tai Van Dyke, Volcom Pro Surfer, Hawaii Ambassador

And hopefully,

It’ll be an epic time! Can’t wait…

See the full WODH press release here:  WODH_Press_Release

 

 

 

 

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Volcom Pipe Pro 2014 Sustainability Report Released

Today, we are happy to announce the release of the final sustainability report for the 2014 Volcom Pipe Pro and, for the second year running, it has been certified as a Deep Blue Surfing Event by Sustainable Surf.

Sustainable Surf describes a Deep Blue Surfing Event (DBSE) as a more “ocean friendly” event, and the criteria has been endorsed by the Association of Surfing Professionals (ASP) as it sets a clear path for reducing the environmental impacts of a professional surf contest and providing social benefits for the local community.

Each year, we have set out to improve upon the initiatives that started simply with issuing reusable water bottles to contestants and staff and using previous year’s banners to make the tote bags for said participants. It has evolved now to a carbon neutral event, running on locally produced bio-fuel, whose food, plates and utensils are chipped and layered into a Bokashi compost at the local farm.

It All Started Here

There are still things that we can improve on – we know that (and there always are, trust me), but I have to say, I’m quite proud of our progress each year.  Last year’s film Volcom Pipe Pro 2013: Sustainable by Design, by Nathan Peracciny, did such an amazing job of wrapping it all up and putting it in perspective for us.

To align with the release of the report, we’d like to announce as well, the upcoming World Premiere of the follow up to the 2013 VPP sustainability-in-surf documentary. The piece, Sustainable by Design, which is in it’s final editing stages, will once again, tell the behind the scenes story of the people that we truly could not do this without, and will highlight the sustainability initiatives, the thoughts of Volcom team riders and industry insiders as well as feature the far reaching effects that an event like this can have.

The team at Sustainable Surf has prepared a beautifully crafted report that’s concise and easy to read with just the right amount of techy stuff :) Please enjoy the full report here and comment on our New Future facebook page with any thoughts on it.

Additionally, we invite you to share the promo piece for Nathan’s upcoming 2014 documentary (which can be found here), and hope to see you on World Ocean’s Day Hawaii, June 8th at the Doris Duke Theater.


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Marie-Claire at Volcom HQ – An Update from Kering’s CSO

MCD Can Sure Draw a Crowd!

Today, we were lucky enough to get some one-on-one time with Kering’s Chief Sustainability Officer and Head of International and Institutional Affairs, Marie-Claire Daveu. After a few days at Fortune’s Brainstorm Green conference, Marie-Claire stopped by for a meeting with department heads and execs including CEO, Jason Steris and CFO, Dave Unter.

It was a chance for us to have a discussion on the progress report that Kering recently released regarding our 2016 Group Sustainability Targets as well as the state of sustainability in our marketplace, among our employees, and within the brand. It can be overwhelming addressing all that needs to be considered when lowering a company’s environmental footprint…Cotton, dyeing, energy use, emissions, waste water, transportation, packaging, paper use, etc, etc. etc. It was great, however, for everyone to be reminded of the support we have from the Sustainability Department at Kering, the momentum we’re generating within the brand in regards to sustainability, and the commitment that is coming directly from the top.

No easy road, but man, am I glad to be on it.

 

 

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Big Thanks to Partners as the Newport500 Wraps it Up!

Let the Kids Ride Free...

Hope you were able to make it out to the Newport500 this past weekend. If you did, you likely bumped into a couple of our New Future partners while you were changing tires, pit stopping, or watching kids in elementary school throw fins, and huck reverses…

A BIG thanks goes out to Newport Bay Conservancy (NBC) who was on site, with a booth staffed with volunteers reminding beach-goers of the work they do to protect Newport’s Upper Bay (which leads down to the bays/beaches of Newport). They had a watershed model and helped us remind racers of all ages, how fragile and diverse our local ecosystem is.

NBC organizes community-based native habitat restoration and other service activities that involve the public and local businesses in the stewardship of the Bay. They conduct various environmental education programs and nature tours for school and college groups and for the general public to enhance their knowledge and appreciation of the Bay and increase their awareness of the role they play in protecting the environment.

Learn more at http://newportbay.org/ and/or at www.facebook.com/newportbay

Since they were there, we figured we’d take a break from racing to present them with a check to support the 2014 Coastal Cleanup!

Stoked to Support Another Coastal Cleanup Day!

The Legend Carl Thinks NBC is #1

Another #Newport500 thank you goes out to Repreve, our partner in recycling. You can usually find Repreve recycled fibers in our boardshorts, tees, and other, but this past weekend you could find them on the beach, in the form of the recycling bins they provided for the event. Our hope was that beachgoers would be reminded that plastics can easily be recycled and often turned into new products! Their #TurnItGreen campaign reminds people that it can be fun to separate your recyclables, talk about it, and then convince friends to do the same.

DT Knows It!

These Kids Know How To Recycle!

Great Day at the Track

 

 

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Annual Ocean Sports and Fitness Day at Kalama Beach With Boys & Girls Club Hawaii

What a Day!

Once again, the Boys & Girls Club of Hawaii (BGCH) and the Outrigger Duke Kahanamoku Foundation (ODKF) Ocean Sports and Fitness Day was an awesome success.  With perfect sunny skies and fun 1-2 footers in the Kailua shore break the conditions were optimal for the youth to enjoy the ocean and learn how to surf, bodyboard, ride the SUPsquatch and learn about the Hawaiian canoe.

Volcom Hawaii surfers Tom Dosland, Kaimana Henry, Tai VanDyke, Kai Garcia, Gavin Beschen, Jason Shibata, Finn Mcgill and Jackson Bunch along with HIC, Duane Desoto from Na Kama Kai, Bank of Hawaii, the ocean safety lifeguards, the countless volunteers and many of Hawaii’s best junior surfers took the time to share their knowledge and love for the ocean with the kids.

This year the youth from Waianae, Nanakuli, Ewa Beach, Honolulu and Kailua clubhouses got the opportunity to learn from some of the best surfers about the oceans currents, basic surfing instruction and the deep history of the canoe. The waves were non-stop and so was the action.

Mahalo to Duke’s Waikiki and Jamba Juice for the lunch and refreshments. Most importantly to all of the leaders and staff at BGCH for their dedication to the youth and their futures. We at Volcom are very honored to be able to participate in a great event like this one. See you next year!

About Boys & Girls Club of Hawaii

Boys & Girls Club of Hawaii (BGCH) is a non-profit organization serving over 14,000 youngsters ages 7 to 17 annually on Oahu and Kauai, with the mission to inspire and enable youth to realize their full potential as productive, responsible and caring citizens. BGCH Clubhouses and outreach sites provide affordable membership and guidance-oriented development programs that emphasize healthy lifestyles, good character and citizenship, and academic success. BGCH is an affiliate of the Boys & Girls Clubs of America and has been operating in Hawaii since 1976. For more information, visit www.bgch.com or call (808) 949-4203.

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It’s Earth Day!

Happy Earth Day Everyone!

Alright, so we’re not having a big event of any kind…we’re not rallying for a beach clean up, we’re not spotlighting a particular product, nor are we powering down and sitting silently in the dark for 30 minutes (…but wait, that might not be a bad idea….). What we will be doing today, however, is thinking…thinking about Earth Day, thinking about the impact our products and our business have on the planet; on us. Thinking about the power that’s in our hands, thinking about what we’re doing well, and what really needs work.

Today, during our 8 Hours of Earth Day event, I’ll be sending out 8 segments of Earth Day x Sustainability related tidbits to our staff here and internationally. Some will be in the form of questions and to those that reply first, I have some fun, Reduce, ReUse, ReVolcom related prizes (only available to Volcom Employees, sorry!)

For now, if you have 6 minutes, have a look at this little video of me blabbing about what’s going on around here (on the surface, mind you) at HQ. Included in this low-budg, low-fi, hand-held, selfie video are some high fives, some call outs and some tips on things we can do today – and every day – to honor this great planet we live on ;) PS It’s not pretty, but at least the music’s good…

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A Good Friday for Skating With Kids!

Lisa Ackerman, Exec Director and Founder Having a Blast!

This past Good Friday we hosted the annual TACA Skate Day for 150 families. TACA (Talk About Curing Autism) is a national non-profit dedicated to educating, empowering and supporting families affected by autism.  We’ve helped with multiple events in the past, but this was the first time we were able to do it at the our new HQ skatepark here in Costa Mesa.

Our store Manager Bryan and the store crew opened up our Employee Store so the families could go shopping and Volcom Family & Friends came out to help: Harry from the Mail Center and a friend Jace came to teach the kids how to skate.  Hope from Accounting came to run the hat press and give out stickers.  There were bounce houses and snacks. It was really a team effort spearheaded completely (and lovingly!) by Andee one our our So Cal Sales Reps.

The families were beyond stoked and MORE than thankful. There were autistic kids who were fully skating on their own, who had learned how to skate from the first time we did this event. It was amazing to see how far they had come. It truly was a day of thanks in so many ways.

Days like this can have so much meaning…As Andee later said, “I couldn’t have made this happen without the support from everyone at Volcom. Thank you for letting me host this and giving back in a major way.” It was a good Friday, indeed…

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